With $6M in new VC in hand, Click Forensics adding dozens of employees in Austin
Austin-based Click Forensics Inc., whose software detects online advertising fraud, is clicking into high gear with its hiring.
Last month, privately held Click Forensics announced it received $6 million in venture capital from Austin Ventures, Sierra Ventures and Shasta Ventures. Some of that cash will be put toward adding dozens of employees in R&D, software development, sales, marketing and client services, CEO Paul Pellman (photo) says.
Pellman says the $6 million in fresh VC “will help us to accelerate the development of our new audience verification offering for display advertisers. The new solution will bring greater transparency and accountability to the display advertising space, just like our existing offerings have done in the search advertising space over the past four years.”
“While the emerging automated world of display advertising buying promises greater reach and ease of use,” Pellman adds, “it also means it’s more difficult for advertisers to ensure audience quality and transparency. Our new display solutions will help ensure that media buyers get what they pay for.”
Since it was founded in 2006, Click Forensics has raised $21 million from Austin Ventures, Shasta Ventures and Sierra Ventures.
To see Pellman explain click scoring, watch this video.